Portfolio
Case studies of specific projects are available upon request
User Research
User research is often the first phase of a design project, where I focus on the customer's needs and problems to be solved. Creating personas, user profiles, jobs to be done, and archetypes are all tools I use to focus on what a customer is trying to accomplish with in a web or native experience.
Concept Mapping
At Network Solutions, I created a concept map of the pre and post sale behaviors a customer engages in, how they interact with various tools while shopping for a domain name. This helped the team visualize the journey of one customer.
User Flows
Almost every project I've been involved in starts off with a user flow. This is important for all team members, including non-designers, to agree on the experience and "how things work" before any UI is designed.
Wireframes
Wireframes are an important low-fidelity deliverable, along with functional requirements. One example was the Network Solutions website builder tool, which had a complex set of interactions that needed to be fully documented.
Prototypes
Clickable prototypes help me test my designs and showcase the experience to stakeholders. I have experience using tools such as Axure, Figma, Sketch and InDesign to create prototypes for users to interact with during testing.
Native and Web Design
At Siteworx, Network Solutions and Capital One, I designed both web and native experiences. I always implement responsive design to ensure desktop, tablet and mobile web breakpoints are accounted for.
Journey Mapping
I have created many journey and service design maps of various customers' experiences. One example was the account opening journey at Capital One, from shopping on the website, to applying for a product, to being onboarded to use that product.
Usability Testing
I almost always test my designs on actual users, whether in a lab setting or with a tool like Usertesting.com. The insights gained from even a small number of participants can be invaluable in validating user comprehension of content and interaction with a design.
